Work Experience

Quirk Books — Marketing Manager & Publicist

September 2019 - Present (Philadelphia, PA)

  • Develops, implements, and leads creative and analytics-driven marketing and publicity campaigns for all adult titles
  • Works with all departments to hone marketing and publicity plans, and liaises with Editorial on maintaining excellent standards of author and agent care
  • Manages print and online advertising, including marketing strategy, creative design, optimization, and analytics
  • Directs strategy and management of the Marketing and Publicity Assistant’s tasks for adult titles, including podcast, influencer, and book club outreach, as well as the creation of marketing materials like book club kits, swag, and more.
  • Helps set and maintain the yearly marketing department budget for adult titles
  • Collaborates with Sales on Indie Next and pre-order campaigns, as well as post-pub marketing opportunities for front and backlist titles
  • Leads Library Marketing for adult titles, including LibraryReads campaigns and buzz-building presentations
  • Contributes to branding and online content brainstorming, including ideas for trending platforms (TikTok, Pinterest)
  • Supervises and mentors the Quirk publicity and marketing intern/fellow

American Psychological Association — Assistant Marketing Manager, Magination Press

February 2019 - September 2019 (Washington, DC)

  • Lead title campaigns for all Magination Press titles, including advertising and creative marketing
  • Worked closely with digital marketing team on maintaining title management systems and Edelweiss catalogs
  • Led lead generation initiatives at conferences and conventions
  • Managed the Magination Press Family website and blog, as well as all Magination Press social channels

HarperCollins Publishers — Marketing Coordinator, Harper Imprint

November 2014 - January 2019 (New York, NY)

  • Managed concept, development, and implementation of marketing campaigns on 8-10 titles per season
  • Presented plans in meetings with sales, editors, authors, agents, and publishers, and at Sales Conference
  • Supervised and curated the Harper social media accounts
  • Managed influencer outreach via monthly e-newsletters, social outreach, seasonal online presentations, and blog tours
  • Attended prospective author meetings and provided feedback on possible acquisitions
  • Worked with authors on their websites and social media platforms

Education and Skills

Rosemont College — M.A. Publishing 2005 - 2011, Rosemont, PA

Temple University — B.A. English 2012 - 2014, Philadelphia, PA

Microsoft Office and Adobe Applications

Social Media and Online Platforms: Facebook, Twitter, Instagram, Pinterest, TikTok, Reddit

Content Management Systems: WordPress, Drupal

Netgalley, Edelweiss, Cision, PRH MyPage, Amazon Ad Products